BIG BROTHER WINNER • TWO-TIME SURVIVOR PLAYER
Make your brand part of the story.
Rick Devens brings reality TV recognition, professional on-camera experience and a playful sense of humor to collaborations that entertain rather than interrupt.
Audience & Momentum
A growing, engaged audience built around reality TV, humor and authentic storytelling.
| 240,198 | Instagram followers |
| 12.4 million | 30-day content views |
| +41,006 | 30-day follower growth |
The Audience
72.9% women · 72.5% ages 25–54
95.8% U.S. and Canada · 98.5% English-speaking
Instagram Professional Dashboard, November 2026. Views are not unique accounts reached; demographic percentages describe followers. Metrics may change.
Ways to Collaborate
Sponsored Social Content
Reels, Stories, collaborative posts and product features built around Devens’ natural voice and humor.
Branded Video & Advertising
On-camera concepts, promotional videos and digital campaigns for a brand’s channels. Paid media usage rights are negotiated separately.
Experiences & Activations
Launches, live appearances, fan experiences and memorable moments that take a campaign beyond the screen.
A Natural Fit
Family entertainment, travel, technology, pets, hobbies and everyday lifestyle products are all areas where Devens can bring a personal point of view. The best partnerships give him room to be funny, curious and genuinely enthusiastic.
See @rick_devens on Instagram for recent content and personality.
Let’s Make Something Memorable
Have a product, campaign or idea in mind? Reach out with the brand, timeline and creative goals. Audience insights and campaign details are available upon request.
Representation: Teamrickdevens@gersh.com